Cookie Policy
Last updated: 5 November 2026
The short version
This site uses one analytics tool and first-party session storage for enquiry attribution. The first page URL and browser-provided referring URL are kept in the current tab and sent only if you submit an enquiry. It does not run advertising pixels, heat-mapping, session recording, chat widgets or social media trackers. Analytics does not load at all until you allow it — if you decline, no request is made to Google and no analytics cookie is created.
You can change your mind whenever you like: reopens your choices, and the same control sits in the footer of every page.
What a cookie is here
“Cookies” is used loosely on most websites to mean any small piece of data a site keeps in your browser. That is how it is used here too, and it covers both actual cookies and browser storage. Your own consent choice is kept in browser storage rather than a cookie, because it never needs to be sent to our server.
The categories
Essential
Always onRequired for the site to work — page delivery, security, and sending an enquiry you submit. Never used to track you.
In use today: Website delivery, Enquiry form submission
Functional
Off until you allow itRemembers preferences so the site behaves the way you left it. Your cookie choice itself is always stored.
In use today: nothing
Analytics
Off until you allow itHelps us understand which pages are useful and where people get stuck, measured in aggregate.
In use today: Google Analytics 4
Marketing
Off until you allow itWould measure advertising campaigns and show relevant content. We run none of this today.
In use today: nothing
Everything this site can store
| Name | Provider | Category | Purpose | Duration | Party |
|---|---|---|---|---|---|
| _ga | Google Analytics 4 | Analytics | Distinguishes one visitor from another so visits can be counted without identifying anyone. | 2 years (Google-documented) | First party |
| _ga_D1L72NM0GY | Google Analytics 4 | Analytics | Keeps session state for this specific Analytics property. | 2 years (Google-documented) | First party |
| accounstone.inquiry-attribution | Accounstone | Enquiry attribution | Keeps the first page URL and browser-provided referring URL in this tab session so a submitted enquiry can be attributed to its original entry point. Stored in session storage and sent with an enquiry only when you submit a form. | Until the tab or browser session ends | First party |
| accounstone.cookie-consent | Accounstone | Essential | Stores the choice you make on this page so you are not asked again. Held in browser storage, never sent to our server. | Until you clear site data | First party |
The two Google durations are taken from Google’s published documentation. They were not independently observed, because analytics is not loaded unless you allow it.
Other third parties, and what they are not
- Google Analytics 4 — the only tracking service on this site. Loaded only with your consent. Google acts as our processor for this data. [CLIENT / LEGAL REVIEW REQUIRED] the data-processing terms and any international transfer mechanism should be confirmed with Google and with your adviser.
- Web3Forms — delivers an enquiry when you choose to submit the contact form. It runs only on submission, sets no cookie, and does nothing if you never use the form. Nothing is sent before you press the button.
- Social media links — the LinkedIn, Facebook, Instagram and YouTube icons are ordinary links. There are no embedded players, like buttons or pixels, so those companies receive nothing until you choose to click through.
Changing or withdrawing consent
Use here or in the footer. Turning analytics off stops further collection immediately, clears the analytics cookies, and prevents the script loading on any later page. Your browser’s own settings can also block or delete cookies for this site at any time, independently of this page.
Items for legal review
This page describes what the website technically does, verified against its own source code and a real browser session. It is not legal advice, and no claim of compliance with any particular regime is made here. The following need confirmation by the site owner and their adviser:
- [CLIENT / LEGAL REVIEW REQUIRED] Which U.S. privacy and cookie requirements apply to the website and its analytics tools.
- [CLIENT / LEGAL REVIEW REQUIRED] Whether a consent record kept only in the visitor’s own browser meets the record-keeping expectations that apply.
- [CLIENT / LEGAL REVIEW REQUIRED] The Google Analytics data-processing terms, retention setting and international transfer basis.
- [CLIENT / LEGAL REVIEW REQUIRED] Whether consent should be re-requested on a fixed cycle, and if so how often.
Questions About Anything on This Page?
The consultation and the call are always free. Ask about what we store, what we do not, or about the work itself — either is a fine reason to get in touch.
Questions Beyond Cookies?
Most people who reach this page were checking we are careful with data. Ask us the same question about the accounting work.